When life gives you lemons...

... make lemonade? That would be the typical response from mere mortals such as you and I. But, the enterprising folks at Woolies are anything but typical (they are manifestly atypical, in an 'A type' way). Apparently, when life gives them lemons, they trademark the word 'lemons'.

Lemons? Trademarked?

How do you like them apples? 

(As an aside, would being critical of such trademarking simply be a case of sour grapes? ;-) )